Clarity for Growth Focused Businesses:

I work with founders and SME leaders who are running hard, but don’t have clear sight of what’s actually driving performance.

My focus is simple

Help you see the system clearly, identify what matters, and act with confidence.

What I Help With

Most performance issues are caused by complexity hiding the truth.

I help organisations:

• Identify profit leakage and margin pressure
• Understand cost-to-serve and operational drag
• Surface bottlenecks before growth breaks things
• Reduce risk through clearer structure and governance

The aim isn’t optimisation for its own sake. It’s clarity that leads to better judgment.

Ways to Engage

Tools

• Practical, self-serve tools I use to diagnose real businesses.
• EBITDA diagnostics, improvement dashboards, and structured toolkits.

View tools here

Productised Diagnostics

For leaders who want expert insight without open-ended consulting.

• EBITDA Deep Dive: A focused 90-minute review
• Operations Diagnostic Sprint: A short, structured, outcome-led

View diagnostics here

Fractional & Interim Leadership

Hands-on support during periods of scale, change, or operational reset.

Selective, time-bound, and outcome-driven.

How I Think

Much of my work is shaped by Compounded Reality Theory (CRT), the idea that performance degrades when perception, structure, and decision-making drift out of alignment. The work is about restoring clarity when certainty isn’t available.

Background

I’m a senior operations, commercial and transformation leader with experience across complex, regulated, multi-site environments and global remit. This site exists to share the tools and thinking I use in practice.

Start with Clarity

If you’re navigating complexity, before scaling, hiring, or changing direction, start by seeing the system clearly.